Resources Library by ANA

Evaluation of service quality and customer satisfaction (Spanish)

The paper presenfs the authors’ viewpoint of the evaluation of customer satisfaction in the Brazilian Telecommunications Operating Companies while state-owned companies. Methodologies like the Projects Opus and Revind developed by technicians...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century

Authors: Jose Eduardo Benevello de Castro, Edmundo Brandao Dantas

June 15, 1999

Beauty and the beast (Spanish)

This paper is as much the result of a recent study as the result of experience working with the women’s market in Brazil and considers in-depth the connection between consumers and brands. What we are trying to achieve with this study is to...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century

Authors: Cecília Russo, Jaime Troiano

June 15, 1999

New realities in the media information market in Brazil

The paper considers the recent consolidation in the Brazilian media measurement market, with the change in ownership of traditionally established media research agencies, and the attempts of smaller agencies to enter that market. The reaction of...

Catalogue: Seminar 1998: Towards Total Communications Strategies

Author: Romeu Rössler Telma

October 20, 1998

A socio-economic standard system of classification of respondents

Brazil may well be the country with the largest experience of using a uniform socio-economic classification system in the world. It adopted one such system in 1970, as a result of the recommendation proposed by a panel nominated by the National...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Pergentino Mendes de Almeida

September 1, 1998

The sniffer concept and its possibilities in data collection

The paper describes working principles of the new equipment, the “Sniffer”, a singular conceptual update of old people meter systems that solves some emergent problems of TV audience measurement, mainly those related to the diversity of the...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Authors: Luiz Antonio Silveira Motta, Ana Lucia D' Imperio Lima

Company: IBOPE Inteligencia

June 15, 1998

From the survival consumer to the citizen consumer (Portuguese)

The hyperinflation prolonged at decade in 80 and principle gives decade in 90 brought to Brazil characteristics much special in behavior two consumers how much at shopping, would you like be exuding good part gives population of this category, would...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Nelma Gasparette Santos

Company: IBOPE Inteligencia

June 15, 1997

From the survival consumer to the citizen consumer

The long period of hyperinflation during the eighties and the beginning of this decade brought very specific buying behavior to Brazilian consumers, be it through the exclusion of a large segment of the population or by purchase attitudes similar to...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Nelma Gasparette Santos

Company: IBOPE Inteligencia

May 1, 1997

Qualitative research in Brazil (Portuguese)

The text deals with several aspects which involve qualitative research in Brazil, being commented on both from the user's and the supplier's point-of-view of this methodology. It is basically divided into four parts.

Catalogue: Latin America 1991: Exchanging Experiences

Authors: Vera Lígia Pompeu de Toledo, Marilene Guilares da Silva Pottes

May 5, 1991

Qualitative research in Brazil

The text deals with several aspects which involve qualitative research in Brazil, being commented on both from the user's and the supplier's point-of-view of this methodology. It is basically divided into four parts.

Catalogue: Latin America 1991: Exchanging Experiences

Authors: Marilene Guilares da Silva Pottes, Vera Lígia Pompeu de Toledo

May 5, 1991